{"title":"Facial Serums","description":"\u003cp\u003eTargeted treatments to brighten, renew, and protect. Our facial serums combine high-performing actives — Vitamin C, Bio-Retinol, Niacinamide — with skin-loving botanicals. Each serum belongs to one stage of The Macaw's Journey, from Rebirth to Regeneration.\u003c\/p\u003e","products":[{"product_id":"vitamin-c-facial-serum","title":"Vitamin C Facial Serum","description":"\u003cp\u003eThe Vitamin C + Alpha Arbutin Facial Serum is a powerful brightening treatment designed to improve skin radiance, reduce dark spots, and promote a more even complexion. Combining the antioxidant benefits of Vitamin C with the targeted brightening effect of Alpha Arbutin, this formula works to visibly enhance luminosity while addressing uneven skin tone.\u003c\/p\u003e\u003cp\u003eVitamin C helps protect the skin against free radical damage and environmental stressors, while supporting collagen production to improve firmness and overall skin health. Alpha Arbutin complements this action by helping reduce hyperpigmentation and dark spots, resulting in clearer, more uniform-looking skin.\u003c\/p\u003e\u003cp\u003eIdeal for daily use, this serum reveals a brighter, smoother, and healthier-looking complexion over time, restoring the skin's natural glow.\u003c\/p\u003e","brand":"Macaw Fest","offers":[{"title":"Default Title","offer_id":48315497218292,"sku":"MF-VITC-30","price":39.9,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0829\/9728\/1012\/files\/VITAMINA_C2MOCKUP.png?v=1780504984"},{"product_id":"bio-retinol-facial-serum","title":"Bio-Retinol Facial Serum","description":"\u003cp\u003eThe Bio-Retinol Facial Serum is an advanced anti-aging treatment designed to visibly reduce fine lines and improve overall skin texture through gentle yet effective skin renewal. Formulated as a retinol alternative, this serum helps stimulate collagen and elastin production, promoting firmer, smoother, and more youthful-looking skin over time.\u003c\/p\u003e\u003cp\u003eUnlike traditional retinol, this formula delivers retinol-like benefits without irritation, making it ideal for sensitive skin or first-time users. It works to enhance skin brightness, refine texture, and support natural cell turnover while helping to avoid common side effects such as redness, dryness, flaking, or discomfort.\u003c\/p\u003e\u003cp\u003eWith consistent use, the skin appears more radiant, even, and revitalized—revealing a healthier complexion that feels renewed and balanced.\u003c\/p\u003e","brand":"Macaw Fest","offers":[{"title":"Default Title","offer_id":48315497316596,"sku":"MF-BIO-30","price":39.9,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0829\/9728\/1012\/files\/Bio-Retinol_Facial_Serum.png?v=1780505232"},{"product_id":"niacinamide-facial-serum","title":"Niacinamide Facial Serum","description":"\u003cp\u003eThe Niacinamide Facial Serum is a balancing treatment designed to regulate excess oil, minimize the appearance of pores, and improve overall skin clarity. Powered by Niacinamide (Vitamin B3), this serum helps strengthen the skin barrier while promoting a smoother, more even skin tone.\u003c\/p\u003e\u003cp\u003eEnhanced with Seboreductyl, an advanced sebum-regulating ingredient, this formula helps control shine and reduce oil buildup, making it especially effective for oily and combination skin types. At the same time, it supports hydration and barrier function, ensuring the skin remains balanced and comfortable—not stripped or dry.\u003c\/p\u003e\u003cp\u003eWith regular use, the complexion appears visibly refined, with reduced pore appearance, improved texture, and a naturally matte, healthy-looking finish.\u003c\/p\u003e","brand":"Macaw Fest","offers":[{"title":"Default Title","offer_id":48315497414900,"sku":"MF-NIA-30","price":37.9,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0829\/9728\/1012\/files\/Niacinamide_Facial_Serum.png?v=1780505203"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0829\/9728\/1012\/collections\/facial_cleansing_foam.png?v=1781716583","url":"https:\/\/macawfest.com\/collections\/facial-serums.oembed","provider":"Macaw Fest","version":"1.0","type":"link"}